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StudentPreneur Handbook

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Lesson 7, Topic 3
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7.3 Promote on YouTube

FortisLearn February 27, 2023
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The power of video is undeniable. 96% of consumers find videos helpful when making purchase decisions online. Nearly three-quarters are more likely to purchase a product or service if they can watch a video beforehand.  YouTube adds the additional value of being the golden child of search engines. There is simply no good reason to skip using YouTube and video in your affiliate marketing campaigns. 

Camera shy? No worries! You can create an effective video using tools like Screen-O-Matic to show your followers a step-by-step tutorial of your favorite FortisLearn features. With top editing software priced well under $100, you can easily create a video in front of and behind the camera. Just don’t wait for it to be perfect. You don’t want to miss out on the amazing opportunity video provides.

Once your video is complete, follow these five tips:

  • Optimize the length of your videos. YouTube’s search algorithm favours videos of a certain length. The algorithm is subject to change, so be sure to stay abreast of Youtube’s best practices.
  • Include your affiliate link directly in the video description after a brief introduction. Be sure to use one of URL shortening tools we recommended above.
  • Mention your affiliate links at the beginning, middle, and end of your video. Have a strong call to action such as a free trial. Remind your viewers that the link is in the description.
  • Upload your script in the Closed Caption option.
  • Be creative with your title. Remember, search engines reward natural language.