5.9 Don’t Oversell

To keep your followers engaged and interested, it’s important to strike a balance between informative and promotional content. While referral links and offers can be effective, bombarding your audience with constant selling messages can quickly lead to fatigue and disinterest.

To avoid this, make sure your communication strategy includes a variety of content types, including informative articles, how-to guides, and industry news. These types of content can provide value to your followers, while still keeping them engaged and interested in what you have to offer.

Additionally, when sharing promotional content, be sure to do so in a way that feels natural and authentic. Rather than simply pushing a product, share your personal experience with it or provide tips on how it can be used effectively. By doing so, you can maintain your audience’s trust and credibility, while still driving sales and promoting your brand.