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StudentPreneur Handbook

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Video is a powerful tool for engaging with your audience and driving conversions. In fact, studies have shown that people who watch videos are 85% more likely to make a purchase than those who don’t. With video content becoming increasingly popular, it’s essential to incorporate it into your marketing strategy.

You don’t need a professional studio or expensive equipment to create effective videos. Everyday products like webcams or smartphones are more than adequate for shooting high-quality video content. This makes it easier than ever to get started, even if you don’t have a large budget.

In addition to traditional video content, live streaming is becoming an increasingly popular way to engage with audiences in real-time. Facebook Live and Instagram Live are great platforms to start with, as they allow you to connect with your followers in a more authentic and personal way. By sharing your expertise and insights through live video, you can build trust and credibility with your audience.

Whether you’re creating traditional video content or live streaming, it’s important to keep your audience in mind. Focus on creating content that is informative, entertaining, or valuable in some way. By doing so, you can keep your audience engaged and interested in what you have to offer.

In summary, video is an effective way to stand out and engage with your audience. Don’t be afraid to start small and work your way up to more polished video content. With the right approach, video can be a powerful tool to help you promote FortisLearn and drive conversions.